Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. This content is to introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this content will provide the foundation for future development. If your company has some communications expertise, this content will help you strengthen and polish your essential components.